30 Brands with the Best Digital Marketing Campaigns
They have been successful in helping businesses of various sizes grow in sales and income. Don't miss out - we'll share tactics from the exclusive inbound marketing playbook that gets us millions of site visits and Fortune clients. This is the main reason why they are considered as the top SEO agency in the country today. Winners received credits for Twitter ads and consumer reach in addition to a nice custom trophy and industry bragging rights. In total, the campaign reached over four million people, resulting in 35, new customers.
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Listen to your audience and plan accordingly. Content marketing must be managed appropriately to be effective. Online content marketing campaigns should strive to produce measurable results in proportion to the resources committed to them. Far from being all talk and no game, American Express puts its money where its mouth is by leveraging the value provided by industry experts on its Open Forum website.
Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. The creator of your content does not need to be you. Find industry leaders that create great content and ask them to contribute an expert article on your blog.
It will build their audience and your traffic, as long as the content provides value. Good content marketing strategies draw on a range of user-generated sources to both grow online communities and minimize financial investment.
Investing in content marketing often requires significant amounts of time and money, but committing to content production and high-quality standards can build substantial market attention in a short period of time. This rideshare company is built upon a luxury that most of us dream of, but few can afford: Tap a few buttons on the app and in a matter of minutes, a shiny new car arrives at your exact location to take you anywhere you want to go.
The service is so great that the need for expensive marketing is practically non-existent. They offer incentives for riders to act as advocates for the business by providing referral codes to their friends in exchange for free rides. Between a service that saves people time by making transportation easier and cost-effective and their powerful referral system, Lyft is spreading like wildfire. Lyft actively targeted the tech community in San Francisco in the early days, knowing that they would share their experiences both off and online.
Analysis of 1 Million Backlinks: Shaving is the epitome of a boring routine, right? Everything from its marketing to its onboarding, from its packaging to its social engagement is lighthearted, silly, and tongue-in-cheek. And its customers love them for it. Affiliate marketing can be a bit sleazy, but it can generate big results when done properly and genuinely.
They write reviews for products they love, embed a link to a retail site so you can easily buy it, and take a cut of each sale. Their reviews take anywhere from 20 to hours to complete by experts and other interested parties, which make site visitors trust what they have to say. Modern consumers are wary of ads, banners, and paid search results, and want real recommendations from real people. People share them, like them, and rely on them to decide what to buy.
The only marketing they have to do is creating top-notch reviews. Their fans take care of the rest. Slack is a collaboration tool that allows teams to communicate more efficiently and share files, all on one easy platform. From day one, Slack has been about selling a solution , not a product.
Airbnb has changed the way we travel and look for accommodations. Their digital marketing strategy relies primarily on user-generated images and videos on Facebook, Instagram, and Twitter highlighting the cities and properties in its stable , how-to videos and posts geared towards owners, and popular city guides. When it comes to social media superstars, Airbnb shines the brightest. For example, Airbnb is ultimately a crowdsourced hotel business, so interesting content for them is related to travel sites around the world.
Generate interest with content, and the dollars will follow. One of the biggest mistakes we see companies making when it comes to online marketing strategies is the tendency to post self-promotional material only.
JetBlue , the popular discount airline, is one company that gets it. Make it a priority to balance self-promotional materials with information that followers can actually use, and respond to users whenever they interact with your web profiles in order to boost rapport and consumer confidence. The social element cashed in on the social proof component that made The Wirecutter and other similar brands a success years later.
Reviewers are real people, with real names and photos, and are encouraged to develop a reputation and a following. Users can even review the reviews of other reviewers!
Keep the focus on building a trustworthy brand and a trustworthy community. The financial services giant has a knack for creating engaging experiences that excite and retain their customers.
As a major sponsor of the MLB Major League Baseball , the company wanted to execute their priceless strategy and take advantage of the Chicago Cubs making the World Series for the first time in 71 years. So they could be a part of history if the Cubs won — which they did.
For the first time since , the Cubs were World Series champions They went out looking for the perfect way to implement their campaign and came across a great piece of content: They built a sound meter and placed it around Wrigley Field to determine just how loud the fans were.
After measuring the sound, and noticing how loud the fans truly were, they created a piece of video content around the story. In order to create the ultimate impact, Mastercard released the film online and on social media just as the Cubs won the final game of the World Series. The results were, well, priceless. When you are trying to create viral digital marketing campaigns, look for content that is already out there and try to create a spin on it that will benefit someone else as well as your brand.
Also, notice how Mastercard was patient enough to wait until the very last game to release their content in order to maximize the reach. This is key to any great digital campaign. We are a technology company. The best way to do this? An effective digital marketing campaign. Uniqlo created a global image campaign and activated it in physical locations as well as online.
The campaign used fast-moving images on billboards containing unique product codes that could only be captured by taking a photo of the display. Once on the site, viewers were directed through a series of informational screens that described in detail the technology behind Uniqlo products before displaying a winning page.
Participants were encouraged to share their photos on social media to get their friends to join the campaign. The results were terrific.
Online videos were viewed 1. In total, the campaign reached over four million people, resulting in 35, new customers. Digital marketing can be a great way to creatively engage with your customers and teach them about who you are and what your product does. By taking control of the conversation with your customer you can create your own brand story that you want to resonate with the target customer.
The goal of the campaign is to make their pizza as easy to order as possible from any of your favorite tech hardware. It started by letting customers order via Twitter. The brilliance of this campaign is two-fold. But it had a secondary benefit: Digital marketing is more than just content marketing, email, and paid advertising.
And your brand image is more than just the message you broadcast. You need to consider what the communication channels you use say about your brand as well. Changing how your product is ordered or received is another aspect of creative digital marketing.
Last year Heineken seized the current political conflict that has been growing around the world and found a positive spin: With beer, of course. They paired a handful of individuals who had aggressively opposite viewpoints. For example, they paired someone who thought that men should be men and women should be women with a transgender person. They went through a series of bonding challenges before their disagreements were revealed and they were given a choice to leave or sit down for a beer and discuss their differences.
The video received over If you want to create a viral campaign that builds a positive brand image at the same time, create content that stirs inspirational emotions in customers. This type of content not only triggers thousands and thousands of shares, but it gets people thinking.
It makes them pause and reflect about things that feel important. It will spark conversations: And their Twitter engagement numbers which represent every like, retweet, impression, mention, and reply completely crush the competition:.
Obviously, this level of success is a holistic process, but we can identify two key elements. He has a personality and uses it as a way to become more human and transparent in the eyes of the world:. The second element to their success is their livestream events.
These events draw tons of hype and attention, with people sharing the link on social media and live-Tweeting.
There are two lessons here. Having an active online presence makes your brand and mission more personal and relatable. Second, livestream events are a great way to get your customer base focused and engaged. It generates conversation between friends and strangers around the world.
Clean into a seductive and magic cleaning dancer with a cute twist at the end. In addition to the massive super bowl audience, Mr. In just one minute. If you grew up seeing Mr. Build anticipation, excitement and curiosity. Speaking of the Super Bowl and online engagement, this year Twitter decided to capitalize on the commercial hype and try to control the dialogue by hosting the BrandBowl.
Winners received credits for Twitter ads and consumer reach in addition to a nice custom trophy and industry bragging rights. When you have an exciting new benefit to sell your customer base, try finding a creative way to show it in action.
Instead of telling them customers are more engaged in ads when Twitter is paired with TV coverage, challenge them to test it in action. Twitter also suggested that their ad credits were a prize worthy of the best brands competing for and connected famous brands the winners to their platform. Sid Lee builds business for its clients by transforming the consumer experience across all touch points.
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